The Area Specific Mineral Mixture (ASMM) technology developed by the ICAR-National Institute of Animal Nutrition and Physiology, Bengaluru has been commercialized to Vet Needs Labs, on a non-exclusive basis through the AgrInnovate India, on 24th April 2021 at the ICAR-NIANP, Bengaluru.
Dr. Raghavendra Bhatta, Director, ICAR-NIANP and Sri B. R. Shivakumar, Proprietor, Vet Needs Labs signed the Memorandum of Agreement for the licensing to manufacture and sell the formulation in the presence of Dr. Sudha Mysore, CEO, Agrinnovate India and the NIANP team. The In charge, ITMU, Dr. Atul Kolte and the innovators of the technology, Dr. N.K.S. Gowda and Dr. D.T. Pal, were also present on the occasion.
The Area Specific Mineral Mixture (ASMM) technology developed by ICAR-NIANP was earlier commercialized to Karnataka Milk Federation (KMF), Bangalore; Nandi Agro Vet. Pvt. Ltd., Bengaluru, the Totgars Co-operative Sale Society Ltd., Uttar Kannada, Karnataka and Vijayarathna Industries. The impact of the technology has been estimated to be about Rs. 419 crores.
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