Mother dairy introduces Mathura Peda and Mewa Atta Laddoo

Giving a joyous start to 2021, Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of National Dairy Development Board (NDDB), today announced that it will launch 5 new packaged products under its Mother Dairy and Safal brands, in the month of January 2021. The new packaged products are being introduced with the objective of offering superior quality, hygienically packed and convenient options to consumers. The announcement marks the auspicious occasion of Makar Sankranti and was made in the presence of Ms. Varsha Joshi, Chairman, National Dairy Development Board, Dr. Omveer Singh, Deputy Managing Director, Mother Dairy and other key officials from the Company.

Speaking on the launch of the new products, Ms. Varsha Joshi, Chairman, National Dairy Development Board, said, “The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of country’s diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer. The introduction of these new products in horticulture with sourcing from tribals of Jharkhand will enable them with newer markets and is going to positively impact their livelihood. At NDDB, we have always encouraged initiatives

serving the purpose of enhancing production and creating alternate avenues for the farmers’ produce, resulting in uplifting the livelihood of producers and offering the right value proposition to consumers.”

Consumers can buy the new Mother Dairy sweets from the company’s robust network of around 1500 booths. Safal’s new frozen products will soon be made available across its over 300 F&V outlets in the National Capital Region, which will gradually be expanded in general retail outlets going ahead.

Commenting on the Company’s approach, Dr. Omveer Singh, Deputy Managing Director, Mother Dairy, said “Given the unprecedented pandemic and growing concern of hygiene, we are introducing new products with an aim to offer superior quality, safe and hygienically packed products for our consumers. With the addition of new products, our packaged sweets portfolio will now comprise of 7 traditional sweets – one of the largest sweets portfolio by a dairy player, whereas the frozen vegetables portfolio will now offer 6 convenient options. We will continue innovating such products which add value to lives of both farmers and consumers.”

Mother Dairy’s packaged sweets portfolio constitutes of hygienically packed Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla. The Company’s immunity range already consists of Haldi Milk and Probiotic Drinks under Nutrifit brand. Safal’s Frozen Vegetable range comprise of famed Frozen Peas, Frozen Corn, Frozen Jackfruit and Frozen Mixed Vegetables. Safal was the pioneer in introducing Frozen Peas to the country in 1990s and was the first one to bring in the concept of Individual Quick Freezing (IQF). In the IQF process, the produce is frozen through a freezing tunnel of fluidized bed, leading to freezing of each and every grain individually. In addition, Safal offers a delectable range of frozen snacks such as Frozen Aloo Tikki, Frozen Hara Bhara Kebab, Frozen French Fires and Frozen Chilly Garlic Nuggets. All Safal products are procured from the best of the farms, processed using state-of-the art technology and hygienically packed.

Mother Dairy was commissioned in 1974. It is now a fully owned subsidiary company of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world’s biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables, frozen snacks, range of organic horticulture products and kitchen essentials, etc. under the ‘Safal’ brand. Mother Dairy through its brands has a national footprint across all major cities in India, offering a delectable range of products to its consumers.